Advantages to SEO For Your Website
Many business owners and organizations are starting to learn more about the advantages of search engine optimization (SEO) for their websites. SEO is the process of making your website more attractive to the search engines so you can obtain higher listings in the search engine results pages (SERPs). When this happens, your website is organically recommended in higher positions in the SERPS due to many different variables that are favorable to the search engines’ algorithm. Before we get into the advantages of seo it’s important to understand the concepts of black hat vs white hat techniques.
Here are 4 significant advantages that proper SEO can give to your website:
1. Achieve a Better ROI
You can get a better return-on-investment (ROI) when proper SEO is performed on your website. Appearing on the first page of the SERPs for keyword searches relevant to your website gets you a higher quality visitor. This is because you’ll get more “buyers” rather than “just browsing” visitors.
With proper SEO, you will get free, organic traffic to your website, which will result in a positive ROI. This is in stark contrast to search engine marketing, where you can pay thousands of dollars in a short period of time promoting your website with an unimpressive ROI.
2. SEO Offers Long Term Results
Once proper SEO is integrated into your site, you can achieve optimum placement in the SERPs, and you don’t need to do too much else to maintain your position. Of course, if you do nothing, you will lose that ranking, so it does require some maintenance.
Search engines love high-quality, relevant content that is constantly being updated. Continuously updating your website with fresh, new content can help maintain that high ranking for quite a while. In contrast, paying for search engine ads for clicks to your website will do little to nothing for your SEO.
3. Get Free Targeted Traffic
Research has shown that the top three listings or results in the SERPs receive 75% of the clicks. Only 10% of search engine users move on to the second page of results to continue their searches. This should help you realize the importance of SEO even more.
To get your website into those coveted positions, you must do thorough keyword research. You should have a good idea of who your targeted audience is and know what your audience is searching for.
By utilizing your expertise in your niche, you will know what your “buyer keywords” are. By creating fresh updated content on a consistent basis centering on these keywords, you will start to rank increasingly higher in the organic search results, and specifically Google.
In contrast, internet searchers are skeptical of search engine ads. A lot of times, they skip over them or ignore them completely. Your SEO traffic will be organic, and your position will establish authority in your niche, which adds to your credibility and increases your conversion and closing ratios.
4. Get More Sales and Convert More Leads
Once you figure out the “trigger keywords” that make your customer buy, focus all of your attention on ranking for those keywords. It would also be beneficial to optimize all aspects of the sales process. Are you using a sales funnel? Are any of those steps unnecessary? Do any of the steps take too long to complete? Does the funnel keep your prospect’s attention, or is it too long for its own good?
There is a “sweet spot” when it comes to SEO regarding how long a visitor stays on your website. Visit our home page for more details. If it is too low, your position won’t be helped much, and this can be improved with more engaging content. If your web pages are boring, customers may click off your site and go to a competitor’s site. If the majority of visitors click out at the same time, this can adversely affect your ranking.
These 4 advantages should give you a basic understanding of the tremendous effect SEO can have on your website and therefore your business. It is one thing to research and learn about search engine optimization, but it’s much better to start implementing it properly right now so you can start to enjoy the advantages this process will bring.